Kristie L. Pohlman
3404 Gwilym Dr – Fostoria, OH 44830
419-619-4412 (cell)
Email: kristiepohlman@gmail.com

CAREER SUMMARY
Energetic professional with over 15 years of marketing and communication experience in several industries including product and non-profit services

Innovative and resourceful thinker having established creative marketing and communication solutions based upon limited constraints and channels of communication

Results-driven team member playing a key role in increasing student enrollment

Championed efforts to create customer focused national earned media opportunities

Work comfortably with teams and/or independently with end customers, coworkers, media as well as dealer representatives through effective communication skills

EXPERIENCE/ACHIEVEMENTS 

The University of Findlay     1/16 to present
Adjunct Faculty
Communications Department

The University of Findlay     11/11 to present
Marketing Specialist
Areas of focus: College of Business / College of Liberal Arts

  • Provide leadership for special projects and events related to the colleges
  • Coordinate the creation and distribution of marketing literature
  • Assist in the production of videos and television commercials from concept to creation
  • Create, manage, and maintain various social media channels
  • Optimize website content for related program pages as well as for the Mazza Museum
  • Market research activities including SEO tracking and monitoring ROI in order to ensure marketing efforts provide optimal results
  • Work with related associations and organizations to capitalize on mutually beneficial opportunities
  • Increase conversion rates through lead nurturing campaigns
  • Collaborate with team to customize university mascot for special events

Palfinger North America      11/05 to 11/11
Marketing & Customer Relations Specialist  
Establish national key accounts with Global Product Manager

  • Developed, conducted, and managed end customer focus groups
  • Created and managed end customer survey program
  • Designed logos, photos, ad layouts, scripts, trade show displays
  • Increased trade show traffic with article marketing/email campaigns
  • Executive editorials are written for the President of Palfinger North
  • Equipment photography
  • Social media representation

Diocese of Toledo     9/01 to 11/05
Administrative Assistant
Provided cost-effective marketing solutions that increased business:

    • Created window and trade show displays
    • Established Public Service Announcement Campaign
    • Developed direct mail campaign
    • Planned and executed Family of the Year Award and Project Bethlehem

Freelance  Work                                                                                                        

  • Photography
  • Logo design / Illustrations
    • Wellness Reproductions motivational poster design winner
  • TV/Radio Scripts 

QUALIFICATIONS 

  • Strong work ethics with a background in “Owner of the Business” and problem solving training
  • Enthusiastic with solid customer service and communication skills
  • Exposure to a variety of industries including retail, construction, utility, sports, counseling, non-profit, and manufacturing
  • Computer skills include:

Photoshop                              SharePoint                          Illustrator
PowerPoint                            Excel                                      Adobe Bridge
InDesign                                 Publisher                              Lightroom

EDUCATION 

Master’s of Arts in Education        University of Findlay, Findlay, OH
Bachelors of Science                          University of Findlay, Findlay, OH

Business Communications (focus on  marketing and graphic arts)
Honors: Summa Cum Laude 2006

References and portfolio available upon request

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